AssetWise continues its Lifestyle Marketing strategy as the main sponsor of the "AssetWise Presents PIANO & i On The Rock Concert," a grand concert featuring ToR-Sakdisit along with 7 top rock artists from Thailand, creating a phenomenon of joy for over 10,000 attendees. The event also offered substantial discounts on home and condo purchases of up to 200,000 baht, reinforcing the brand's position as a leader in lifestyle real estate. After three years of collaboration with the music platform PIANO & i, AssetWise is set to continue supporting activities that connect the brand with people of all generations.

Mr. Kramchad Wiphanpong, CEO of AssetWise Public Company Limited, stated that AssetWise continues its Lifestyle Marketing strategy aimed at linking the brand with the lifestyles of all generations while consistently bringing happiness to customers. Thus, they have become the main sponsor of the latest concert, "AssetWise Presents PIANO & i On The Rock Concert," featuring the beloved artist ToR-Sakdisit Wechsuwaporn, a singer and pianist known for the show PIANO & i, and the brand presenter for AssetWise. This concert, which also featured 7 legendary and emerging rock artists, received an enthusiastic response from fans, filling the hall with over 10,000 attendees.

The AssetWise Presents PIANO & i On The Rock Concert marked another significant musical phenomenon. In addition to enjoying the beautiful piano melodies from ToR-Sakdisit, who is adored by all generations, attendees witnessed a gathering of legendary rock artists led by Pong Hin Lek Fai, Pu Pongsit Kampee, Pu Blackhead, along with contemporary rock stars like Toon Bodyslam, Bank Preeti, Ferd Slot Machine, and Jeff Sater, who showcased their vocal prowess live, blending their performances with newly interpreted rhythms to match the piano, accompanied by spectacular lighting and sound throughout the full 4-hour show on Saturday, June 14, 2025, at Impact Arena, Muang Thong Thani.

Additionally, to celebrate its 20th anniversary, AssetWise surprised the audience with a discount prize worth 200,000 baht for purchasing homes and condominiums within its projects, along with special promotions for concert-goers holding plastic concert tickets, allowing them to use these for discounts of up to 20,000 baht on participating projects.

Mr. Kramchad added that the collaboration between AssetWise and PIANO & i began with supporting the filming of the PIANO & i show within various housing and condominium projects such as KAVE, MODIZ, ATMOZ, ESTA, THE ARBOR, and THE HONOR, to convey piano sounds alongside guest artists rotating in each episode. This evolved into organizing the "PIANO & i The First Concert" in 2023 and has continued through subsequent concerts, reflecting the mutual growth of AssetWise and PIANO & i with a shared goal of delivering experiences and filling happiness through music that connects people of all generations, aligning with AssetWise's concept of We Build Happiness, which aims to create joy for consumers in every dimension, not limited to just developing quality residential projects.

“Over the past three years, AssetWise and PIANO & i have journeyed together to deliver experiences and fill happiness through music, evolving from an online music program to today, where PIANO & i has grown into a quality music platform with a loyal following of 1.8 million people, continuing to inspire through music for all age groups. As a leading lifestyle real estate development brand, AssetWise is delighted to be part of this journey, and we will continue to support activities that create positive experiences and fill happiness for people of all generations,” said Mr. Kramchad.